With the increased use of social media (Facebook, Twitter, Instagram and Pinterest), social media is one of the best ways to increase brand awareness, build long-term loyalty to customers and increase customer engagement. However, social media can be used in the above manner, it can be a waste of time and effort if you fail to use it properly. For the campaign to succeed, you need to ensure that it has the following characteristics: Simple and immediate It’s good to be creative, however, when you demand too much from the audience, you’re bound to lose them. This is because you will most likely born. To ensure that you keep the audience you need to ensure that your campaign is simple and immediate. You need to consider the campaign needs to be simple and immediate and at the same time it must offer something that is of value to the audience. Measurable For you to know if the campaign is successful you need to have the ability to measure success. For you to be able to measure your success you need to set clear goals. For example, you should know if you want to increase your followers or you want to increase traffic to your website. You have to keep in mind that you sometimes do not get the results you’re hoping for. When this happens, this does not mean that the campaign has failed. You need to check other metrics and see what the campaign has done for you. Memorable Successful social media campaigns are very effective in forming an emotional connection between brands and audiences; Therefore, you should ensure that your campaign has this feature. The best way to do this is to tell stories that the audience can relate to and identify with. Here you should engage users in the current conversation by making conversation personally. Targeted Social Media Campaigns come in different shapes and sizes, but one thing is common to them all is that they set clear objectives and criteria of success. For you to succeed in a campaign you have to design a campaign with your target audience in mind. Here you need to ensure that you create content that will appeal to your target audience. These are the actions you should ensure that social media campaign has. If you can not design a campaign with these actions, you should hire a professional who will do the work for you.